Dufry International wanted to take over the screens throughout Heathrow’s Duty Free with a creative that had a ‘Sense of Place’. This brief involved a pitching process, which I was involved in and designed a skyline mock-up that the client loved. Designing and animating the London skyline helped re-enforce Heathrow’s location. To get the most out of the creative, four different ‘times of day’ had been designed and scheduled accordingly on the Duty Free screens. These screens varied in size and shapes; from Portrait, Landscape to multiple Ribbons that run throughout the airport.